SUMMER FAIR HANDBOOK
Dear Summer Fair exhibitor,
The information contained on this page is designed to help you plan for the Independent Schools Show Summer Fair on 22nd June, 2021.
The marketing campaign is well underway and we are excited to present hundreds of highly engaged purchasers.
We are keeping a close eye on any COVID restrictions and will keep you well informed as the Fair moves closer.
Please read carefully and do get in touch with any questions.
Ben, Alexei & the ISS team
(Last update - 25th May)
Build-Up (Exhibitors Welcome)
Tuesday 22nd June 2021: 08:00 - 09:30
The Fair is split into four time slots so visitors can pick when they plan to attend and we can control numbers to ensure there is no overcrowding.
1000 - 1200
1230 - 1430
1500 - 1700
1730 - 1930
Tuesday 22nd June 2021: 19:30-20:00
t: +44 (0) 20 301 0299 m: +44 (0) 7878 337245
I manage the London shows and am the principal point of contact for exhibiting schools at all the British Boarding Schools Shows abroad.
All exhibitors will be provided with a table (6ft x 2.6ft) with chairs either side along with access to power and wifi. The plan is to keep it simple: there is room for a couple of pull-up banners behind your stand, brochures and a laptop/tablet and away we go!
Staffing Your Stand
We recommend 2-3 people on your stand at any one time, it is possible to rotate your staff throughout the day if you wish.
We recommend all staff bring name badges to be kept on throughout the show and the garden party that follows.
Exhibitor Workshop: Tuesday 8th June - 14:30
Please join us for this short 30-minute Exhibitor's Workshop on Zoom, the ideal opportunity 2 weeks from the event when the ISS team will be talking you through the following topics:
- Format of the day - including logistics & the social distancing arrangements
- H&S requirements and regulations
- Demographic profile of ticketholders
- Prep schools attending the Fair
- Knight Frank support packages for exhibiting schools
- Promoting your school's presence at the Fair
- Arrangements for the evening drinks party
We are delighted to announce the show sponsor Brewin Dolphin will be putting together a bento box for all school representatives for lunch.
There is also a cafe onsite for anything else you require.
Parking is extremely limited at the Hurlingham Club, there is only *one spot per exhibitor. Please send the vehicle details and registration to Ben by the 11th June.
*This is weather dependent, if the ground is wet prior to the event we will need to make alternative arrangements.
Preferential rates have been arranged at the closest hotel - The DoubleTree by Hilton - Chelsea
The rate is for one or two nights. There is a credit card required for the reservation and by choosing to book the London Chelsea rate, you have free cancellation before 4:00 PM local hotel time on the day of arrival.
Please use the button below to obtain preferential rates:
The Hurlingham Club
The nearest tube station is Putney Bridge on the Wimbledon District Line, approximately 10 minutes walk from the Hurlingham Club.
Please see www.tfl.gov.uk for more information on bus, train and tube routes.
Meet the Team
t: +44 (0) 20 301 0299 m: +44 (0) 7878 337245
I oversee the London show and am your principal point of contact for the British Boarding Schools Shows.
t: +44 (0) 20 3489 1908
m: +44 (0) 7801 854020
I manage the promotion of the events and manage all the online and live talk programmes.
+44 (0) 20 3301 0299
I founded the Show in 2006 and oversee all aspects of its operation.
Please contact me about visitor data & partnerships.
I am responsible for the financial elements of the Shows and liaising with the bursary teams.
Promote your school's presence at the Fair
For your website & social media
As ever, the schools who put the most into our events tend to get the best results so please do inform your audience, traffic and followers about your participation. Please ask Ben to generate your unique 50% off ticket promo code to share.
Download web banners in a wide range of sizes for your website, social media and newsletters:
Update your listing on the ISS website
Parents use the site to plan their visit and return repeatedly after the show. Views of school listings were up 130.5% in 2019 on 2018, and are rising rapidly again now. A good listing feeds your school's website. 50.4% of our visitors click from the listings to school websites.
Use the form below to submit or update your school's listing on the ISS website - changing text, details, photographs, logo and video.
We are encouraging schools to create a 'we look forward to meeting you at the Summer Fair' video to post on your social media and we will re-share on the website and on our channels. Please be as creative as you wish and share via email/dropbox or tag us.