London 2023 Handbook & Exhibitors' Manual

The online Exhibitor Handbook is now available, covering everything you need - from directions to stand-builders, furniture to hotels, to social media and web banners.

And you can also download the 2023 Exhibitors' Manual, plus the presentations from the Exhibitors' Workshop.

Download the 2023 Exhibitor Manual

Exhibit with us in 2023-24

Meet an unparalleled audience of thousands of parents at our Shows.

  • By limiting exhibitor numbers at all our shows we maintain an optimum visitor-school ratio.
  • We never charge success fees or commission from participating schools.
  • Our sole mission is to attract the right visitors to your stand. Join us to meet the thousands of families looking to find the right school.

Please contact Ben Hitchman and the team on +44 (0)20 3301 0299 for more information.


Independent Schools Shows


Established back in 2007, the Independent Schools Show is the world's largest school open day. 

Enhance your presence in London and the South East and communicate with families based in and around the Capital.

Boarding Schools Shows


Our mission for 2023-24 is to help schools rebuild their populations of overseas boarders.

The Boarding Schools Shows take place in 13 key global cities each year. Join us & access these important markets. 

Delivering results & industry-leading ROI

.. and 2023-4 will be our most powerful year yet


Thousands of families find their perfect school at our events each year. The Shows are the principle forum for UK independent schools to meet the public and press.

Our mission is to attract the right visitors to your stand and drive appointments to your admissions teams. 

ISS benefits:

  1. Communicate and showcase the unique and wonderful attributes of your school 
  2. Meet and build a relationship with highly motivated parents in our unique approachable, interactive and informal setting
  3. Join our national advertising & PR campaign, featuring strongly in titles such as Tatler & The Sunday Times. We report all activities in our comprehensive Post Show Report
  4. Expand your geographic and demographic catchments
  5. Network with other schools, and connect with new feeder schools and nurseries

We have the experience, running over 50 Shows and countless webinars for parents, growing the footfall and engagement and delivering results.

Please contact Ben and the ISS team to discover how our events can drive the right parents to your school.


Data-driven Success

We have a unique understanding of parents considering independent schools.

London & South East - ISS


With 79% of visitors coming from Greater London, this is the most cost-efficient way to reach parents from the city’s central and wealthiest zones. 

Independent Schools Show visitors are drawn from some of the UK’s most affluent areas. We use the Office for National Statistics ‘Area Classifications’ to help distinguish the characteristics of these different affluent social groupings.


In London there are three shows - ISS London which takes place in November, ISS Summer Fair & ISS 6th From Show

The post-show reports have a full analysis of the shows' London and South East markets.

Global - BSS


Face-to-face contact with parents is the best way to convert interest into registrations. The Shows are also a great way to enhance links with local feeder schools and an opportunity for interviews & entry tests.

We have two tours in the next 12 months. 
  • The European tour includes Geneva, Monaco & Istanbul. 
  • The Middle East/Asia tour includes Dubai, Bangkok, Hong Kong & Singapore.

Download the 2019 end of year report for an analysis of our last full year.

Show Guides

Each event has a comprehensive printed Show Guide, given free to all visitors, featuring a listing for each exhibitor.

Meet the Team

Ben Hitchman
Ben HitchmanGroup Show

t: +44 (0) 203 301 0299

Ben manages the ISS in London and is your principal point of contact for all operational aspects of the British Boarding Schools Shows. Ben has only missed a handful of our Shows in the past 15 years.

Sofie Sibley
Sofie SibleyFinance

Sofie is responsible for all finance related matters at our events. Sofie is our point of liaison with the bursary departments at our exhibiting schools and with our show sponsors and partners at our events worldwide.

Joanne MacAlesher
Joanne MacAlesherGroup Marketing

Joanne is our Group Marketing Manager, leading the marketing campaigns, coordinating the speaker programmes and the ISS features and optimising the customer u/x.

David Wellesley Wesley
David Wellesley WesleyShow

+44 (0) 20 3301 0299

David founded the Independent Schools Show in 2006 and continues to oversee all aspects of every production. David is responsible for driving the marketing campaigns and managing sponsorship opportunities.

Guy Schady-Beckett
Guy Schady-BeckettResearch & Digital

Guy has revolutionised our relevance & reach to parents, and our reporting and feedback to schools. Guy manages the campaigns and data, contact Guy about all visitor data & partnership enquiries.

Tilly Davies
Tilly DaviesSocial Media

t: +44 (0) 7960 778287

Tilly manages ISS marketing with focus on the ISS social accounts making sure we reach our global audiences!


We are constantly optimising our marketing, delivering value to our parent database via valuable, collaborative partnerships.