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Please call Ben Hitchman and the team on +44 (0) 20 3301 0299 for more information or fill out the enquiry form here.
Want To Exhibit?
Communicate your unique value to the world's most desirable prospective parents
In today's competitive education landscape, private schools need to stand out and clearly communicate their unique value to prospective parents.
Established in 2007, the Independent Schools Shows (ISS) and the Boarding Schools Shows (BSS) have become the leading showcases for private schools. With over 17 years of experience and more than 80 events under our belt, we have the expertise to help your school succeed.
Our mission is to deliver the right visitors to your stand, driving the meaningful engagements that lead to successful recruitment.
Download the dates and prices for upcoming shows:
Post Show Reports
Get the latest data on our targeted, termly events
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Our post-show reports provide exhibitors with vital insights into the backgrounds and educational decision-making of thousands of UK and international prospective parents.
Our events take place in the wealthiest areas of the UK and key markets worldwide.
Schools at the shows connect with thousands of engaged parents, who are planning their child's future.
Widen your catchment
Meet parents from hundreds of feeder schools
Central London home locations of Autumn visitors
Our shows in London are the most efficient way to cover the entire London market.
Families visiting the ISS live all over the capital. Large groups of parents came from well-known preps and central London state primaries. At the Autumn show 2025, the top fifteen feeder schools attended by visitors' children were:
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Newton Preparatory School
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Thomasʼ (Battersea, Clapham, Fulham, Kensington)
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Belleville Primary School
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Canary Wharf College
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Norland Place School
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Wetherby Preparatory School
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Parson's Green Nursery
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Boutcher Church of England Primary School
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Finton House School
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Hampden Gurney CofE Primary School
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Hill House International Junior School
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Latymer Prep School
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Lyonsdown School
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Maida Vale School
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Rokeby School
In one day exhibitors met parents with children in 218 feeder schools.
See the full list in the Autumn 2025 Post-Show Report.
Our ‘Newʼ Format
Termly London shows, at our new home in Westminster
Why Exhibit at ISS?
- Weekday shows attract key audience: Parents attend after school drop-off and adjust their work schedules to participate, ensuring strong engagement.
- New format significantly reduces costs for schools: Eliminates the need for stand builds, furniture rentals, and hotel expenses, making participation more cost-effective.
- Strategic focus improves value for London parents: Each ISS event is tailored to specific entry points, compelling London parents to visit.
- Smaller, targeted events enhance engagement: Schools connect with highly purposeful parents during crucial decision-making periods, fostering meaningful interactions.
- 1x Saturday show preserves ISS's legacy as a gateway event: Maintains its long-standing role in introducing families to the independent school sector.
Partners
We are constantly optimising our marketing, delivering value to our parent database via valuable, collaborative partnerships.
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