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Finding the customers: the Independent Schools Show advantage

In today's competitive education landscape, private schools need to stand out and clearly communicate their unique value to prospective parents.

Established in 2007, the Independent Schools Shows (ISS) and the Boarding Schools Shows (BSS) have become the leading showcases for private schools.

These events take place in the wealthiest areas of the UK and key markets worldwide. Schools at the shows connect with thousands of engaged parents, who are planning their child's future.

Our post-show reports provide exhibitors with vital insights into the backgrounds and educational decision-making of thousands of UK and international prospective parents.

Contact us to reach our highly targeted audiences of parents.

Please call Ben Hitchman and the team on +44 (0)20 3301 0299 for more information.

Making it easier for families to access the sector

 

At the Independent Schools Show, our mission is to simplify the journey of finding the right school, providing parents with the resources and connections they need to make the best decisions for their children’s future. 

We work closely with exhibiting schools, sector leaders such as the Independent Schools Council and the Boarding Schools Association, and media partners such as The Good Schools Guide, The Times & Sunday Times, to ensure that we cover all the key topics parents need to know.

80

Events and Counting

200+

Leading Schools Participating Annually

30,000+

Families Through Our Doors

17 

Years building trust in Education 

2024 - 2025 Schedule

 

2024

Autumn

Geneva 26 November

Monaco 28 November

2025

Spring

Dubai 15 March

Bangkok 18 March

Singapore 20 March

2025

Autumn

Seoul 25 September

Taiwan - 27 September

London 7/8 November

2023 - 2024 a record-breaking year

Our most recent events have set new records in terms of both attendance and the quality of visitor engagement.

Here are some highlights from our 2023 London ISS:

  • Weekend footfall: 5,679 visitors, representing a 14.9% increase from 2022.
  • Widening Catchment: Visitors from outside the M25 grew by 24%.
  • Exhibitor Success: Schools reported higher quality leads and a record number of engagements.
  • New Partnerships: Collaborations with Think Academy UK, The Times, and The Sunday Times have broadened our audience reach.
  • Deepened Relationships: Strengthened ties with The Good Schools Guide, Evening Standard, Muddy Stilettos, Nappy Valley, School House, and Tatler.

ISS Battersea

 

ISS Battersea

across London

Central London home locations of Summer Fair visitors

At one event meet parents from hundreds of feeder schools

Families attending the 2024 Summer Fair live across the capital.

Large groups of parents came from well-known preps and central London state primaries. This year the top ten feeder schools attended by visitors' children were:

  1. Thomas's Battersea
  2. Devonshire House 
  3. Christ Church Primary Chelsea  
  4. Eaton House
  5. Kensington Prep School 
  6. Newton Prep 
  7. St John’s Walham Green 
  8. Fulham School 
  9. Orchard House, Chiswick  
  10. Dulwich Prep London

In one day exhibitors met parents with children in 226 feeder schools.
See the full list in the Summer Fair Post-Show Report,

The Battersea Show is larger and even broader, reaching parents in 500+ schools each year.

Our shows in the capital are the most efficient way to cover the London market.

2024-25 Dates & Prices

Dates & Prices

Our mission is to deliver the right visitors to your stand, driving the meaningful engagements that lead to successful recruitment.

With over 17 years of experience and more than 80 events under our belt, we have the expertise to help your school succeed.

NEW Nursery Zone at ISS

This year, we were thrilled to introduce a dedicated Nursery Zone, offering nurseries the perfect platform to connect with parents seeking the best early education for their little ones. Showcase your unique approach and premium services to a highly engaged audience of families eager to explore top nursery options in London.

More Information Here

Why Exhibit at ISS?

  • Showcase your school alongside the UK's leading schools in an environment designed for engagement and interaction.
  • Meet highly motivated parents who are actively searching for the right school.
  • Benefit from our national campaigns in prestigious publications such as Tatler and The Sunday Times.
  • Expand your reach - meeting ISS audiences will increase your school's catchment.
  • Network with peers: Engage with other schools and build connections with potential feeder schools and nurseries.

What people say about the shows

 


  • It was great to be able to represent King’s Bruton and Hazlegrove for the first time with you and I am delighted to report that the show exceeded my expectations. We were able to meet some really interesting parents and of exactly the quality we would like. King’s Bruton has not had a profile previously in UAE and so it was refreshing to meet parents who knew of the school’s strong reputation and who were genuinely interested. Many congratulations on a highly successful show!
    Viviene Wells
    Head of Overseas Recruitment
  • I enjoyed meeting large numbers of families, both in Monaco and Geneva, who were keen to broaden their children’s educational experience through boarding in the UK. It was wonderful to have the opportunity to meet so many people in their own country, and to be able to reassure them that we are very much open for business despite the political turmoil. Huge thanks to the BBSS team for putting on these two incredibly useful and successful events.
    Arabella Stuart
    Director of Admissions, Sevenoaks School
  • We are thrilled to have received an application today for Sixth Form 2021 directly as a result of the recent webinar we participated in. It started with a phone call from an impressed parent and today we have received the completed application from a highly credible candidate to study with us next year. It is really good to see this working, thank you and please include Lancing again!
    Diana Cree
    Director External Relations and Communications, Lancing College
  • It was a pleasure to exhibit at the ISS Show, Battersea, in November 2023; a friendly, well-attended and professionally-run event. Both days were buzzing with families we felt were actively looking and determined to find the right school, and our stand was constantly full. We were delighted to have this opportunity to meet so many prospective parents and children and tell our story properly face to face. We look forward to the next ISS Show!
    Lizzie Coyne
    Worth School

GET IN TOUCH

Secure your place at the Independent Schools Show and connect with thousands of families seeking the perfect school for their children.

Ben Hitchman

To learn more about how our events can help you reach the right families, please contact Ben Hitchman and the ISS team:

+44 (0)20 3301 0299

[email protected]

Partners

We are constantly optimising our marketing, delivering value to our parent database via valuable, collaborative partnerships.

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