Hero Brown is the Founder and Editor-in-Chief of Muddy Stilettos, the ‘urban guide to the countryside’ and the UK’s No1 women’s lifestyle website outside London, with 1m users each month. “Muddy” has fast become the trusted guide for smart, cosmopolitan women looking to make the most of their and their families’ precious time.
Combining a witty tone with warmly engaging editorial, Muddy curates and makes trusted recommendations on Things to do, Art & Culture, Kids, Home, Eat & Drink, Travel and Fashion for its fun-loving ABC1 readers.
Encompassing the Muddy Stilettos School Guide with 300+ up-to-date online School Reviews, Hero and her team of editors give the inside line on the best independent schools across England and Wales, each visited annually. The reviews are highly trusted and provide genuine insights into each school, with informal, insightful advice from Hero and her team of ‘in county’ editors who are all respected national journalists, as well as mums. Hero’s own educational background means she has vast experience to call on in her school reviews – she attended a local state primary school before moving to an independent senior school and from there taking up a place at Oxford University to read English. As a parent, she has over 10 years’ experience of both private and grammar school education.
Coupled with Muddy’s recently launched Top 200 Best Places to Live 2022 outside London, and the annual Muddy Stilettos Awards supporting local independent businesses, Muddy Stilettos is essential reading for any parent living in or looking to move out of London.
A top national journalist with over 25 years’ experience with the broadsheets and glossy magazines, Hero has been Editor of the Independent on Sunday magazine, Deputy Editor of Red magazine and a freelance features writer for Elle, Marie Claire, The Telegraph and The Times. In 2019, Hero was named as one of the UK’s ‘50 Most Inspiring Women in the UK’ by the Daily Mail as well as being listed in PR Week’s Power Book. In 2020 Muddy Stilettos was named as one of the Top 20 NextGen UK media brands. In 2021, Hero appeared on Channel 4 as an expert on The Hotel Inspector with Alex Polizzi.
Muddy Stilettos began life at Hero’s kitchen table after she moved out of London, fuelled by a desire to discover the local area’s bests kept secrets. A huge part of Muddy’s success can be attributed to Hero’s unique ability to talk directly, intimately, honestly and with humour to readers at a local level. She is passionate about supporting and promoting the most unique, exciting local businesses, both on the site as well as through the prestigious Muddy Stilettos Awards,
Hero lives in Buckinghamshire with her three children and the least-friendly cat in the Home Counties.