Chief Executive of GDST, Cheryl Giovannoni was born and brought up in South Africa and has a BA in English, Communication and Psychology from the University of South Africa. During her career at WPP she ran three of its companies, most recently Ogilvy & Mather, the advertising agency. Before this, Cheryl was European President of Landor Associates, a global brand consulting firm, where she was responsible for managing seven units across the region and worked with clients including P&G, Diageo and Kraft. Cheryl had previously been CEO of Coley Porter Bell, a consumer design and branding business. Cheryl enjoys mentoring and coaching and supports many young women, either informally as their mentor or through programmes run by WACL (Women in Advertising and Communication London).