Samuel is the Founder of Britannia and a leading international education entrepreneur with extensive experience in the UK boarding school sector and Asian education markets.

Through Britannia, True North Education and the wider Nauticus Group, he has built a growing international education ecosystem connecting students and families across Asia with leading schools and education partners in the United Kingdom.

Samuel pioneered the introduction of the UKiset assessment in Hong Kong and has overseen the expansion of the group’s education services across eight countries and regions, including Singapore, Vietnam and Japan. Over the past decade, he and his team have advised and supported more than 15,000 students and families throughout the overseas education and admissions journey.

A respected education columnist and frequent speaker, Samuel has contributed to publications including the South China Morning Post, Hong Kong Economic Journal and Sing Tao Education. At ISS, he will bring practical insights into the expectations of Asian families, evolving student recruitment trends, and the importance of building trusted, long-term partnerships between schools, agents and parents.