The 2025 Summer Fair wasn’t just a resounding success... it was a declaration. With hundreds of engaged, discerning parents pouring in from every corner of London, this year’s event proved beyond doubt that the Royal Horticultural Halls isn't just a n accessible venue, it is our new home.

From the moment the doors opened, it was clear this was more than a fair. It was a meeting of minds, a celebration of education, and an unmistakable sign that central London is where our audience lives, works, and looks for answers. The numbers spoke volumes: parents from Hampstead to Dulwich, Richmond to Shoreditch turned out in force. For the first time, we saw total geographic coverage, North, South, East and West.

London is, without question, the most critical and competitive market for British private schools. It’s where the next generation of pupils, and their parents are making key decisions in real time. For schools, it’s not just about presence, it’s about positioning. To reach London parents, a school must cut through the noise and clearly convey its unique value proposition. The capital’s families are not only affluent, they are also astute and exceptionally selective. They demand the best and expect clarity, access, and relevance.

The Independent Schools Show in London enables parents to get their questions answered. The Royal Horticultural Halls, Lindley Hall, provides the ideal platform: elegant, central, and capacious. The venue allowed exhibitors and families to connect in an environment that was both inspiring and easy to navigate. The atmosphere was buzzing yet relaxed, just the right tone for families making major decisions about their children's futures.

With such a positive first event in our new home, we’re planting our flag. 

To access the sector sign up for updates or book your Free Tickets to the next Independent Schools Show in London this Autumn and find the right school for your child. 

ISS Summer Fair Post Show Report 2025