Guy Schady-Beckett
Director & Head of Research,
Next Step Exhibitions Ltd
United Kingdom
Guy Schady-Beckett has served as Director and Head of Research at Next Step Education Limited (Independent Schools Show & Bonas MacFarlane) since 2014.
Previously, he ran Drayson Beckett Limited, a specialist education consultancy working long-term with clients on business development (with a focus on digital transition), market research and brand / product repositioning for 20 years. Prior to that he taught English at Windlesham and Durston House.
He holds a PhD and an MA in History from Birkbeck, University of London, with distinction honours, as well as a second MA from University of the Arts London. His BA was in English from UCL.
Sessions
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09-Oct-2025Think Academy TheatreHow to get in!
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09-Oct-2025Think Academy TheatreIs private education worth it?
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09-Oct-2025Think Academy TheatreWould your child suit a highly selective school?
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09-Oct-2025Think Academy TheatreWhy do 50% of London families use a tutor?
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09-Oct-2025Think Academy TheatreGlobal Insights. Panel session for schools & agents.
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10-Oct-2025Welcome Session
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10-Oct-2025Recruiting Smarter (Schools 2)

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