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We are delighted to announce our new partnership with the Independent Schools Show.

The ISS is attended by thousands of families every year in Battersea Park, London, as well as other cities around the world,. For our part, we have helped hundreds of schools with their marketing and pupil recruitment, through 20 years of consultancy and research services.

We recognise the important role that the Independent Schools Show plays in advising parents on school choice and in enabling schools to communicate with prospective parents and their children and we admire the professionalism and integrity with which the shows do this. It is therefore with great pleasure that we can announce our collaboration and summarise here the two initial elements of our partnership:

Parental research – we will give organisers of the Independent Schools Show access to our years of market research expertise and our latest surveying technology. Working together, we will rigorously explore the characteristics and attitudes of their registered families and ensure that member schools can apply the insights to their own marketing and pupil recruitment strategies.

Pupil recruitment advice to schools - we will provide the admissions and marketing teams in ISS member schools with supportive, collaborative and practical reviews of their work at 25% less than the usual fee to our clients. We can help you develop new ideas and approaches, save money and provide reassurance that you are doing an excellent job. Above all, working together we can help you recruit and retain more students. Prices start at £2,450 + VAT for ISS member schools.

For more information about either of these or about other ways in which we can support schools, please contact Heather Styche-Patel, Head of Strategy, Marketing & Research (

RSAcademics enables independent and private schools worldwide to thrive, by finding and developing leaders, guiding decision makers, making connections and shaping debate. We are known for the calibre and spirit of our people. We exist entirely to serve schools because we believe that the world needs thriving schools. We specialise in schools and support them in five main areas:

  • Strategy, marketing & research
  • Operational improvement
  • Leadership and governance
  • Philanthropy
  • Research & thought leadership

The company was set up in 2002 by Russell Speirs who remains the CEO. Since then it has grown steadily and now counts over 80 employees and associates.

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Russell Speirs


23 The Point, Rockingham Road, Market Harborough, Leicestershire, LE16 7QU

Contact Persons

Head of Strategy, Marketing & Research
Heather Styche-Patel

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Nov 2023

09:30 AM - 02:30 PM
Taking place at the Fairmont Monte Carlo, the show provides families with unparalleled access to leading boarding schools. This Thursday we return to this spectacular venue with 20 leading Boarding Schools.


Mar 2024

12:00 PM - 05:00 PM
Join us this March for our 11th annual showcase of British Boarding Schools as we return with 30 leading Boarding Schools to the Sheraton Hotel, Mall of the Emirates in Dubai, UAE.


Mar 2024

11:00 AM - 04:00 PM
Meet the UK's leading experts and talk 1-1 with admissions staff from the top boarding schools.