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In today's competitive education landscape, private schools need to stand out and clearly communicate their unique value to prospective parents. Established in 2007, the Independent Schools Shows (ISS) and the Boarding Schools Shows (BSS) have become the leading showcases for private schools.
These events take place in the wealthiest areas of the UK and key markets worldwide. Schools at the shows connect with thousands of engaged parents, who are planning their child's future. Our post-show reports provide exhibitors with vital insights into the backgrounds and educational decision-making of thousands of UK and international prospective parents.
Contact us to reach our highly targeted audiences of parents.
Please call Ben Hitchman and the team on +44 (0) 20 3301 0299 for more information or fill out the enquiry form here.
Dates & Prices
Our new approach for smaller, more targeted, and regular events throughout the year, designed to enhance accessibility and relevance for families navigating their childrenʼs educational journeys.
Our mission is to deliver the right visitors to your stand, driving the meaningful engagements that lead to successful recruitment.
With over 17 years of experience and more than 80 events under our belt, we have the expertise to help your school succeed.
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"The Schools Show gives the independent sector a remarkably important platform - you do a great service for schools across the world."
Our London Venue | The Royal Horticultural Halls, Lindley Hall
The Independent Schools Show takes place at RHS Lindley Hall, a striking Edwardian venue in the heart of Westminster. Just minutes from Victoria and St James’s Park stations, it offers superb access for London families and international visitors alike.
The Hall’s open, elegant layout provides an ideal setting to meet prospective parents, with high footfall and a focused, engaged audience.
Our ‘Newʼ Format
Why Exhibit at ISS?
- Weekday shows attract key audience: Parents attend after school drop-off and adjust their work schedules to participate, ensuring strong engagement.
- New format significantly reduces costs for schools: Eliminates the need for stand builds, furniture rentals, and hotel expenses, making participation more cost-effective.
- Strategic focus improves value for London parents: Each ISS event is tailored to specific entry points, compelling London parents to visit.
- Smaller, targeted events enhance engagement: Schools connect with highly purposeful parents during crucial decision-making periods, fostering meaningful interactions.
- 1x Saturday show preserves ISS's legacy as a gateway event: Maintains its long-standing role in introducing families to the independent school sector.
2025/26 Programme of Events | London & Worldwide
What Schools Say About the Shows
Central London home locations of Summer Fair visitors
Meet parents from hundreds of feeder schools
Families visiting the ISS live all over the capital. Large groups of parents came from well-known preps and central London state primaries. In 2025, the top ten feeder schools attended by visitors' children were:
- Thomas's (Battersea, Clapham, Fulham, Kensington)
- Newton Prep, Battersea
- Christ Church Primary, Chelsea
- Hill House, Knightsbridge
- Brighton College Prep, Kensington Durston House, Ealing
- Holland House School, Edgware Saint Christina's Prep, Primrose Hill Belmont Primary, Chiswick
- Gatehouse School, Bethnal Green
In one day exhibitors met parents with children in 239 feeder schools.
See the full list in the Summer Fair Post-Show Report.
Our shows in London are the most efficient way to cover the entire London market.
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